This has led to increased demands for businesses and the need to make an extra effort by brands who want to become social enterprises and thus have some opportunity for growth in the new cycle, the cycle of customer experience, end the cycle of vertical integration.

In a context like this, changing, dynamic and challenging, the fundamental premise to transform our brand in a socially and thus save it from collapse of the loss of customers and lack of resources found in the marketing strategies whose main objective, to customers or save what is, if we are unable to retain them (satisfy) our strategy is not working.

We know therefore that an online marketing strategy will be efficient only if it achieves the proper management of the customer experience, which involves proper management of complaints, a precursor to the explosion of a crisis.

This is where we fully to the analysis that allows us establir based on vertical integration, our marketing strategy that ultimately has as its main objective, the loyalty and evangelism of our customers.

1 – channels. If we seek a strategy that enables us to keep our target and transform that relationship into a lasting bond and mutual benefit, we can not forget that we walk by a multichannel universe, Tweet Adder Coupon Code so it is essential to achieve the integration of our strategy in the usual channels where our customers.

2 – Vertical integration. We talk about solutions that enable the integration of actions and individual tools in the full set of our marketing strategy, thereby achieving the staging of a brand made up of experts in everything of interest to our target.

3 – The world offline and online world. No doubt the arrival of 2012 has been a new departure in the integration of both worlds. Social media has imposed more than a way of doing business, as a way of life. The penetration of tablets and smartphones on the market, merely connect brands and customers with the "double game" of both worlds.

4 – Multiplatform Societies. And finally, a theme no less, move towards the consolidation of a new society, composed of prosumers that interact in a multi platform, putting us more and more to a paradigm shift inherent structural way in which the mark "attract" customers today, targeting advertising on the channel and scope, has ceased to be valid. Today, all interact in a multichannel universe and access to information is immediate and unrestricted.

We conclude therefore, that vertical integration that allows to combine the benefits of the channels, platforms and opportunities arising from the interaction, emerges as central to the new online marketing.

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